Art Deco has embraced the world with technologically and culturally affected art of distinctive modernistic style. After the unexpected increase of technological progress, Art Deco has shrouded a generation through decorative and fine arts in the films, fashion, architecture, production, interior design, transport, decoration, and photography. Significant appreciation was addressed to the major influential art groups, exhibitions and, importantly, designers, such as Raoul Lachenal, Eugene Grasset, and Hector Guimard. Art Deco was not just promoted as a temporal appearance to the elite society; it has become the outstanding artistic revolution and cultural icon of twentieth century.
Prominent designers used to practice major impacts of Art Deco like Cubism, Modernism and Modern art. The remarkable personalities have ultimately established the basis and standards of Art Deco, which are internationally discerned nowadays (Duncan 1988). Modern generation unknowingly recognizes, distinguishes and exhibits an impact of Art Deco.
Appearance of Art Deco as the elitist movement of 1900s is associated with a style that covered the roaring boom of 1920s, and ruin of Great Depression of spanned 1930s. In its persistent modernity, Art Deco was discerned with the machine age both in its graphics and imagery. Eva Weber notes that Art Deco has represented the last decades of rapid technological progress and esthetic gratitude of mechanic manufacture. Art Deco has encouraged cooperation between the industry and arts, and relied on the mass manufacture of its designs (Weber 11).
Art Deco has reflected cultural advancement that Parisian society was beholding to in the late nineteenth and early twentieth century. Technology has begun its global trip through an explosion of interests, technological facilitation and evolution. Both frivolity of the decade and glorification of technological achievements were honored in Art Deco design in the roaring twenties. Such appearance was most notably observed in the Empire State buildings and New York City’s Chrysler. Jazzy style of Art Deco is well-known today as zigzag or skyscraper and was abounded before the year of 1931. Afterwards, with period of economic depression in 1930s, classical contemporary styles and less extravagant streamline moved to the forefront.
Art Deco is the remarkable, influential and eclectic style that combines traditional mastership motives with materials and imagery of the machine era. The style is often described by generous decorations, rich colors and daring geometric forms. Art Deco was originated from the interwar period while industrialization was transforming cultural sites. One of its primary features is technological aspect that distinguishes Art Deco style from natural motives favored by Modern art as its precursor. The eminent historian Bevis Hillier characterized Art Deco as affirmatively modern style that has moved to the rectilinear rather than curvilinear, and to symmetry rather than asymmetry. It has responded the needs of new material, machine and demands of mass manufacture (Hiller 1968). The majority of Art Deco’s greatest representatives were practicing in various spheres to create exuberant constructions with alluring Art Deco interior. Eliel Saarinen, Frank Lloyd Wright and Ely Jacques Kahn were just a few of the prominent architects who have generated the vital and daring Art Deco designs. Such content has delicately reproduced the prosperous legacy of Art Deco design, such as Sidney Waugh’s glassworks for Steuben Glass, Grant Wood’s pictures for William Van Alen’s Chrysler construction, and Donald Deskey’s interior of Radio City Music Hall.
The phenomenon of Art Deco has represented lots of unbelievable things to the modern society. It is an authentic style of the factories, skyscrapers, luxury ocean ships, a real world of Harlem Renaissance and fantastic Hollywood. Art Deco has affected all design imagery, from the decorative and fine arts to the product design, photography, fashion, transport and films. It was a contemporary appearance and was observed everywhere (Art Deco 2013). From Shanghai to Mexico City, Art Deco has impacted design of wealthy houses and cityscapes. It has mostly become a style of great palaces, cinemas, night clubs, cocktail bars and hotels of the modern age. Throughout, it has appeared to represent new wishes and aspirations, notably for pleasure, fantasy, glamour, and juvenility (Art Deco around the World 2013).
The worldwide Art Deco holds for modernity and escapes from conventionality. It has proposed an approachable imagery of modern life and advancement that is more pleasant than the competing design forms of Modernistic movement. Still, prominent designers could adjust Art Deco style to express local and national views, identities, using the subject’s entity and native decorative images (Art Deco around the World 2013).
The Great Depression is essential historical period that has tortured rich Art Deco style. Along with the elitist and biased movement, Art Deco’s vibrant tons and affluent shapes as well as the whole Decorative Arts’ society have been decreased. Regardless of such a point, Art Deco has already left its mark in the artistic and cultural history. It has become an atmosphere, imagery, and even the way of life.
The mass production in the middle of twentieth century has forced Art Deco into the consequences of industrial revolution. It was left in the darkness with only temporal threads of light to highlight its peaces. Such threads of light are remained within different examples of maturing but lasting fashion and architecture. However, there are still enthusiasts who believe that Art Deco’s heritage and legacy are as considerable today as they were in the early twentieth century. Nowadays, in the twenty first century, heritage of Art Deco still remains as a worldwide cultural phenomenon. However, its history apparently remains completed, waiting for a new period to be observed and admired.
Art Deco has discovered with a conceptual vision that was encouraged by previous achievements, adopting different iconic points of historical designs, various ideologies and visual trends. It took its trip, improving and developing with insignificant help from the ambitious society, influential designers, exhibitions, and even popular culture. Eventually, it has achieved its top position during two world wars, lost its relevant energy and decreased through the evolution, events and time. Nevertheless, Art Deco has remained its inheritance impacting future generation, and leaving permanent artifacts and effects to artistically cherished attitude.